Nigerian South African Chamber of Commerce

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THE DTI’S COMPETITIVENESS IMPROVEMENT PROGRAMME SUPPORT BEARS FRUITS FOR A KWA-ZULU NATAL SHOE MANUFACTURER

Posted on: 04 May 2017

A Kwa-Zulu Natal based Labora Shoe manufactures received a boost from the Department of Trade and Industry’s Competitiveness Improvement Programme to the value of R10.3 million from 2012 to 2016. With the assistance, footwear production, sales revenue and employment substantially increased. The company has since grown from making over a million pairs of shoes a month to over three million pairs a year and subsequently creating over 600 new jobs.

The Minister of Trade and Industry Dr Rob Davies visited the company and has since expressed his contentment in the progress the company has made in creating more jobs.

While the country industrialise, Minister Rob Davies said that more black industrialists who will occupy the manufacturing space, and demonstrate the ability to produce on time and in full quantities as needed by local retailers such as Mr. Price Group. According to him, the future of South Africa lies in real value addition, thus transforming products and manufacturing goods; not exporting primary minerals and agricultural products. This he said was significant to creating much needed jobs and to boost the economy.

“It is important to underscore that Labora has participated in the international pavilions and shows through the support of the dti has subsequently entered into a joint venture with a company in Nigeria to manufacture footwear. Labora now manufacture sends through all the footwear components which are assembled in finished in Nigeria. This is real achievement for a company owned by previously disadvantaged people,” said Minister Davies.

Minister Davies described the growth of employment for Labora and its six Small Medium and Micro-sized Enterprises as impressive, growing from 642 to 1, 504 from 2012 to 2016.

According to the Chief Executive Officer of Labora Shoes Mr Desmond Chunderial, the growth of the company is directly linked to the support from government. He said the support made it possible for the company to get the latest equipment and advance technology that made it possible for them to be world class global competitors.